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If your business’ online presence doesn’t show consistency on all internet platforms, it runs the risk of not being recognized online by consumers and Google alike. This will surely rank you lower in Google searches and in turn, make it even more difficult for consumers to find you. Consistency is crucial for a successful online presence and it begins with your website.Your website is your business internet hub. Let’s first explore your website’s needs, and then see what internet platforms are relevant to your online presence.
Your Website
Google recognizes your website as your business’s “brick and mortar” location. Therefore, it is important that your business is represented properly online. This means a clear logo, your address, phone number, and email address displayed how you would like them displayed everywhere across the board. Once you’ve set that up, find your business everywhere in a Google search.
Google Search
Perform a Google search on your business and ensure that each platform portrays your business consistently, including on your Google listing itself. Business details like your company name, address, phone number, logo, and business description must be displayed consistently on your website. Many times this means claiming your account on these platforms. Thus, a marketing company can properly handle this time-consuming chore. Because they know the SEO rules, they can easily ensure the consistency you need for success online.
Social Media Accounts
Create consistency within your social media accounts as well. They must be in alignment with your website and all platforms including your Google search. Also, ensure that your business description on these platforms is reflective of what is on your website. Here’s a tip! Use your website’s “about us” page as a guide to writing your business description on the other platforms. Google bots will recognize the consistency and connect your business in searches.
Consistency is essential to a good online presence. Remember, if you change something on one platform, be sure to change it on the others as well. If attempting to keep up with this is a daunting task, CB Marketing will tackle this for you. Contact Cynthia Cross-Ballard today to create a plan to ensure your online presence is consistent always.