Instagram Overview:
In short -and similar to Facebook-, there is no perfect time no one-size-fits-all approach when it comes to posting on Instagram. Timeliness and relevance are key when it comes to the ever-changing algorithm. The higher your posts show in your followers’ feeds, the more impressions your brand gains, and more impressions can lead to more engagement. Instagram is becoming increasingly important for brands as the algorithm of the platform changes, especially after the removal of chronological posts amongst other changes and how noisy and saturated the online space has become.
Suggested best times to post on Instagram:
- Wednesday at 11 am and Friday from 10 am to 11 am
- Monday to Friday, 9 am to 4 pm
- Monday 6 am, 10 am, and 10 pm
- Tuesday 2 am, 4 am, and 9 am
- Wednesday 7 am, 8 am, and 11 pm
- Thursday 9 am, 12 pm, and 7 pm
- Friday 5 am, 1 pm, and 3 pm
- Saturday 11 am, 7 pm, and 8 pm
- Sunday 7 am, 8 am, and 4 pm
Advice from industry experts:
- Use Instagram Insights to find the top locations and time zones of your followers.
- Spreadsheets can help you keep track of your posting experiments and measure your progress
Suggestions from industry experts:
- Find your top time zones & see when your followers are online. By using Instagram Insights, research your audience based on location and time zone. Instagram Insights can also tell you your follower’s age, gender, age, and when they’re most active on the platform. With this information, you can fine-tune your strategy.
- Similar to Facebook, experiment with posting times and measure your progress. This is a manual method of understanding the performance of the posts. Start by posting at different times and document each post’s progress by likes and comments. Choose different times for the week after and within a few weeks, you can see the best times to post and see when you get the most traffic.
Industry experts suggest considering:
- The algorithm gives more weight to the time content is posted. Priority always goes to newer content whereas old content tends to be buried.
- Scheduling posts can help you achieve more engagement. Posting when your audience is most active will obviously garner more views and drive engagement. The more engagement, the more likely the post will appear on the Explore page, which will mean higher engagement than ever before. It’s a cyclical process: higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility. But it all starts with when you post on Instagram.
- Post for your most active time zone. For example, if your most active time zone is in the United Kingdom, post factor in the time difference even if it means posting at odd hours of the night. The same applies to IGTV and Reels.
- Post more during after work hours instead of during the day. This is because many people browse the platform in the evenings when they have the time. Schedule complete posts ahead of time so that you don’t have to post during free time.
- Save important posts for weekdays. Depending on the type of page, corporate pages might get more traffic during working hours, whereas influencers might get more traffic on weekends and holidays.
- Best times to post depend on the sector:
- Consumer goods: Wednesday at 3 pm, Tuesday – Friday from 11 am to 3 pm.
- Media brands: Friday at 9 am, Monday through Friday between either 8–10 am, or 2–4 pm.
- Education: Friday at 10 am, Wednesday, Friday or Saturday, 9 am to 9 pm.
- Nonprofit: Tuesday from 1–3 pm and Wednesday at 2 pm, Monday through Friday, 10 am to 4 pm
- Technology: Wednesday at 6 am and 9–10 am, and Friday from 7–10 am, Tuesday evening through Wednesday afternoon, and Friday from midnight to 10 pm.
- Healthcare: Tuesday at 8 am
- Finance: Friday at 11 am.
- Recreation: Wednesday and Thursday 1 pm, Monday through Thursday, 8 am–8 pm.
*Note: you don’t necessarily have to post according to your local time zone, but the time zone that sees the most follower activity. This is especially true if you’re managing a Page with a global audience.
Sources:
Instagram Overview:
In short -and similar to Facebook-, there is no perfect time no one-size-fits-all approach when it comes to posting on Instagram. Timeliness and relevance are key when it comes to the ever-changing algorithm. The higher your posts show in your followers’ feeds, the more impressions your brand gains, and more impressions can lead to more engagement. Instagram is becoming increasingly important for brands as the algorithm of the platform changes, especially after the removal of chronological posts amongst other changes and how noisy and saturated the online space has become.
Suggested best times to post on Instagram:
- Wednesday at 11 am and Friday from 10 am to 11 am
- Monday to Friday, 9 am to 4 pm
- Monday 6 am, 10 am, and 10 pm
- Tuesday 2 am, 4 am, and 9 am
- Wednesday 7 am, 8 am, and 11 pm
- Thursday 9 am, 12 pm, and 7 pm
- Friday 5 am, 1 pm, and 3 pm
- Saturday 11 am, 7 pm, and 8 pm
- Sunday 7 am, 8 am, and 4 pm
Advice from industry experts:
- Use Instagram Insights to find the top locations and time zones of your followers.
- Spreadsheets can help you keep track of your posting experiments and measure your progress
Suggestions from industry experts:
- Find your top time zones & see when your followers are online. By using Instagram Insights, research your audience based on location and time zone. Instagram Insights can also tell you your follower’s age, gender, age, and when they’re most active on the platform. With this information, you can fine-tune your strategy.
- Similar to Facebook, experiment with posting times and measure your progress. This is a manual method of understanding the performance of the posts. Start by posting at different times and document each post’s progress by likes and comments. Choose different times for the week after and within a few weeks, you can see the best times to post and see when you get the most traffic.
Industry experts suggest considering:
- The algorithm gives more weight to the time content is posted. Priority always goes to newer content whereas old content tends to be buried.
- Scheduling posts can help you achieve more engagement. Posting when your audience is most active will obviously garner more views and drive engagement. The more engagement, the more likely the post will appear on the Explore page, which will mean higher engagement than ever before. It’s a cyclical process: higher engagement leads to more visibility, which leads to higher engagement, which leads to more visibility. But it all starts with when you post on Instagram.
- Post for your most active time zone. For example, if your most active time zone is in the United Kingdom, post factor in the time difference even if it means posting at odd hours of the night. The same applies to IGTV and Reels.
- Post more during after work hours instead of during the day. This is because many people browse the platform in the evenings when they have the time. Schedule complete posts ahead of time so that you don’t have to post during free time.
- Save important posts for weekdays. Depending on the type of page, corporate pages might get more traffic during working hours, whereas influencers might get more traffic on weekends and holidays.
- Best times to post depend on the sector:
- Consumer goods: Wednesday at 3 pm, Tuesday – Friday from 11 am to 3 pm.
- Media brands: Friday at 9 am, Monday through Friday between either 8–10 am, or 2–4 pm.
- Education: Friday at 10 am, Wednesday, Friday or Saturday, 9 am to 9 pm.
- Nonprofit: Tuesday from 1–3 pm and Wednesday at 2 pm, Monday through Friday, 10 am to 4 pm
- Technology: Wednesday at 6 am and 9–10 am, and Friday from 7–10 am, Tuesday evening through Wednesday afternoon, and Friday from midnight to 10 pm.
- Healthcare: Tuesday at 8 am
- Finance: Friday at 11 am.
- Recreation: Wednesday and Thursday 1 pm, Monday through Thursday, 8 am–8 pm.
*Note: you don’t necessarily have to post according to your local time zone, but the time zone that sees the most follower activity. This is especially true if you’re managing a Page with a global audience.