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Best time to post on LinkedIn

2021-01-29T14:34:34-05:00

LinkedIn Overview: LinkedIn is a professional social network used by job seekers, recruiters, business people, and salespeople. It's primarily used during working hours and mainly on weekdays. The platform generally gets the most traffic during the morning, lunchtime, and early evenings. Similar to Facebook and Instagram, there is no one-size-fits-all approach when it comes to posting on LinkedIn. Timeliness and relevance are key when it comes to determining the best time to post. Analytics tools are quite limited in comparison to other platforms. Suggested best times to post on LinkedIn: Early in the morning, lunchtime, or early evening on Tuesdays [...]

Best time to post on LinkedIn2021-01-29T14:34:34-05:00

Best time to post on Instagram

2021-01-29T14:51:03-05:00

Instagram Overview: In short -and similar to Facebook-, there is no perfect time no one-size-fits-all approach when it comes to posting on Instagram. Timeliness and relevance are key when it comes to the ever-changing algorithm. The higher your posts show in your followers’ feeds, the more impressions your brand gains, and more impressions can lead to more engagement. Instagram is becoming increasingly important for brands as the algorithm of the platform changes, especially after the removal of chronological posts amongst other changes and how noisy and saturated the online space has become. Suggested best times to [...]

Best time to post on Instagram2021-01-29T14:51:03-05:00

Best time to post on Facebook

2021-01-29T12:08:39-05:00

Facebook Overview: Finding the best time on Facebook is key to your business’s and/or brand’s success. It can help drive traffic, boost awareness, and gain new followers and customers. Bear in mind that each page has a unique audience and at times followers and audiences can be physically based in different countries across multiple time zones. Many industry experts are very firm on the fact that there is no one-size-fits-all approach. Businesses and brands must take into data acquired from the Insights page and then based on that decide when is the optimal day and time to post. Suggested best [...]

Best time to post on Facebook2021-01-29T12:08:39-05:00

Best practices for blogging

2021-01-29T14:54:59-05:00

There are four key elements that determine a blog’s success: They are informative. High-quality blogs inform their readers about topics they are interested in and educate them to gain repeat readership and keep them engaged. Readers who enjoy your content are very likely to share your content and come back for more. They focus on quality. This is key to a blog’s success. Keep your content concise and make sure you conduct research and fact-check information. They have clearly defined objectives. From the beginning, your blog should have a clear purpose that sets objectives for its [...]

Best practices for blogging2021-01-29T14:54:59-05:00

Why blogging is important for SEO

2021-01-29T15:05:49-05:00

. According to industry leader HubSpot, businesses that regularly update their blogs receive 67% more monthly leads in comparison to businesses that don’t. You can acquire more leads from a strong SEO (search engine optimization) presence. This is valued by search engines. Higher ranking factors are achieved within the algorithm. Think of it as adding a 'pinch of salt' that most businesses don't include in their mixture. It is also a key element that increases both the quality and quantity of a company’s website traffic. Blogging is important for SEO for the following reasons: It keeps website content fresh and current. [...]

Why blogging is important for SEO2021-01-29T15:05:49-05:00

Storytelling Marketing & Advertising: 3 Steps to Creating Your Business Story

2021-01-28T16:29:00-05:00

    Storytelling is a marketing strategy that uses a narrative to humanize your brand, product, or service. The end goal is to communicate a message through advertising that invokes feelings and inspires action from customers and potential buyers.  It is through advertising that storytelling is most effective. You’ll see this through major companies like Disneyland Paris “The Little Duck” which portrays a real duck meeting his hero Donald Duck… or Guinness who highlights the true story of the Japanese women’s rugby team Liberty Fields RFC. Let’s create an example storyline for a business category in 3 easy steps. Step [...]

Storytelling Marketing & Advertising: 3 Steps to Creating Your Business Story2021-01-28T16:29:00-05:00

Your Online Presence: Consistency Matters

2021-01-28T16:09:06-05:00

        If your business’ online presence doesn’t show consistency on all internet platforms, it runs the risk of not being recognized online by consumers and Google alike. This will surely rank you lower in Google searches and in turn, make it even more difficult for consumers to find you. Consistency is crucial for a successful online presence and it begins with your website.Your website is your business internet hub. Let's first explore your website's needs, and then see what internet platforms are relevant to your online presence. Your Website  Google recognizes your website as your business’s “brick [...]

Your Online Presence: Consistency Matters2021-01-28T16:09:06-05:00
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